Code: 02357077
Unconscious Branding
by Praet Douglas Van
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from co ... more
- Language:
English - Binding: Paperback
- Number of pages: 288
Publisher: PALGRAVE MACMILLAN, 2014
- More about this
19.86 €
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Book synopsis
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
19.86 €
- Full title: Unconscious Branding
- Author: Praet Douglas Van
- Language: English
- Binding: Paperback
- Number of pages: 288
- EAN: 9781137278920
- ISBN: 1137278927
- ID: 02357077
- Publisher: PALGRAVE MACMILLAN
- Weight: 308 g
- Dimensions: 156 × 233 × 19 mm
- Date of publishing: 12. March 2014
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