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Book synopsis

A revelatory look at how our Environment unconsciously yet dramatically shapes the judgments and decisions we make every day.§Most of us go through life believing that we are in control of the choices we make - that we think and behave almost indepently from the world around us. But as Drunk Tank Pink illustrates, the truth is our enviroment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinationg examples. Adam Alter addresses the subtle but substantial ways in which outside Forces influence us - such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Drunk Tank Pink
• Author: Adam Alter
• Language: English
• Binding: Paperback
• Number of pages: 272
• EAN: 9780143124931
• ISBN: 0143124935
• ID: 02252627
• Publisher: Penguin LCC US
• Weight: 240 g
• Dimensions: 139 × 213 × 21 mm
• Date of publishing: 25. February 2014

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