Code: 08771967

Scientific Advertising

Name: Scientific Advertising
Brand: Merchant Books
SKU: 08771967
Price: 8.59 EUR
Availability: InStock

by Claude Hopkins

Language: English
Binding: Paperback
Number of pages: 88
Publisher: Merchant Books, 2014
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Book synopsis

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business