Code: 09223445
Challenger Customer
by Matthew Dixon
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on y ... more
- Language:
English - Binding: Paperback
- Number of pages: 288
Publisher: Penguin Books, 2015
- More about this
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Book synopsis
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
18.63 €
- Full title: Challenger Customer
- Author: Matthew Dixon
- Language: English
- Binding: Paperback
- Number of pages: 288
- EAN: 9780241196564
- ISBN: 0241196566
- ID: 09223445
- Publisher: Penguin Books
- Weight: 352 g
- Dimensions: 233 × 156 × 21 mm
- Date of publishing: 03. September 2015
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