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Opis

The adoption of e-business is a strategic issue to§gain and maintain a competitive advantage. However,§despite the optimistic forecasts, firms are still§wary of the promised benefits of the technology. In§comparison with the developed countries, the adoption§of e-business by Asian businesses is still not§encouraging. In view of that, this book discusses the§antecedents and consequences of e-business adoption§among Malaysian manufacturing firms based on a§nation-wide research. The study substantiate that§firm technology motivation is important in§determining firm selection and adoption of the§various e-business initiatives. Given the importance§of the technology markets and the financial stakes§involved, this book would be useful to assist§managers in selecting the appropriate e-business§technology with respect to the firm s technology§motivation. Alternatively, from the perspective of§the technology seller firm, understanding the§technology motivation of their customers is crucial§in developing effective marketing and segmentation§strategies for their products.

Szczegóły książki

• Pełny tytuł: The Antecedents and Consequences of E-Business Adoption
• Podtytuł: A Malaysian Scenario
• Autor: Abdul Rahim Abu Bakar
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 236
• EAN: 9783639121940
• ID: 06821001
• Wydawca: VDM Verlag Dr. Müller
• Waga: 368 g
• Wymiary: 220 × 150 × 14 mm
• Rok wydania: 2009

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