Kod: 06745289
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique ... więcej
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This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes an
Kategoria Książki po angielsku Economics, finance, business & management Business & management Ownership & organization of enterprises
167.71 €
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