Kód: 06821186
Customer satisfaction is central to customer loyalty,§repeat patronage and positive word-of-mouth§recommendations in the foodservice, lodging and§tourism sectors of the hospitality industry. Its §increasing importance has attracte ... celý popis
52.02 €
Bežne: 53.09 €
Ušetríte 1.07 €
Nákupom získate 131 bodov
Customer satisfaction is central to customer loyalty,§repeat patronage and positive word-of-mouth§recommendations in the foodservice, lodging and§tourism sectors of the hospitality industry. Its §increasing importance has attracted a proliferation §of debate, reviews, discussions and research. These §have made a substantial contribution to the §understanding of customer satisfaction construct and §theories. In spite of this, customer satisfaction §still remains an elusive, indistinct and ambiguous §paradigm - there is still no consensus on how best §to conceptualise and measure it. Focusing on young §adults and casual dining restaurants, this book §provides a comprehensive and academic framework, §theories, nature and importance of customer §satisfaction and dissatisfaction in the hospitality §industry. This book is therefore an invaluable §resource for students, customers and practitioners §who may wish to broad their understanding of customer§satisfaction/dissatisfaction and grasp emerging§issues and contemporary debates in the hospitality§industry.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
52.02 €
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