Kód: 08771967
Scientific Advertising
Autor Claude Hopkins
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Thi ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 88
Nakladateľ: Merchant Books, 2014
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Anotácia knihy
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
8.02 €
- Celý názov: Scientific Advertising
- Autor: Claude Hopkins
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 88
- EAN: 9781603866361
- ISBN: 9781603866361
- ID: 08771967
- Nakladateľ: Merchant Books
- Hmotnosť: 148 g
- Rozmery: 230 × 154 × 6 mm
- Dátum vydania: 12. February 2014
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