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Book synopsis

Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don\'t. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Ownership & organization of enterprises

• Full title: Ultimate Sales Letter, 4th Edition
• Author: Dan S Kennedy
• Language: English
• Binding: Paperback
• Number of pages: 240
• EAN: 9781440511417
• ISBN: 1440511411
• ID: 04349500
• Publisher: Adams Media Corporation
• Weight: 280 g
• Dimensions: 213 × 138 × 17 mm
• Date of publishing: 14. February 2011

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