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Viac informácií o knihe Strategic Marketing. A Live Case Study on Amazon Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Scientific Study from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This paper will evaluate Amazon.com's marketing strategy in terms of the following statement: "The best marketing strategies are not top down; they are outside in, starting with the customers' needs and wants." This assignment will focus on Amazon's marketing strategy and whether it is an inside-in or an outside-in approach.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Strategic Marketing. A Live Case Study on Amazon Marketing
• Autor: Sara Al Sayyed
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 24
• EAN: 9783668392885
• ISBN: 3668392889
• ID: 16014100
• Nakladateľ: Grin Publishing
• Hmotnosť: 49 g
• Rozmery: 210 × 148 × 1 mm
• Dátum vydania: 07. March 2017

Obľúbené z iného súdka

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