Kód: 06296861
Marketing
In this text, marketing scientists with an MS/OR orientation present reviews of their areas of expertise. The wide range of material spans the marketing discipline and represents coverage of what is known, as well as what problem ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 910
Nakladateľ: Elsevier Science & Technology, 1993
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Anotácia knihy
In this text, marketing scientists with an MS/OR orientation present reviews of their areas of expertise. The wide range of material spans the marketing discipline and represents coverage of what is known, as well as what problem areas present themselves as ripe for further development.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
60.87 €
- Celý názov: Marketing
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 910
- EAN: 9780444889577
- ISBN: 9780444889577
- ID: 06296861
- Nakladateľ: Elsevier Science & Technology
- Hmotnosť: 1830 g
- Rozmery: 240 × 165 mm
- Dátum vydania: 26. November 1993
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