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Viac informácií o knihe Emotional Shopper

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Shopping is an integral part of our everyday lives. Common wisdom suggests that many consumers engage in shopping and buying as a means to repair their negative feelings - a notion commonly referred to as retail therapy. To what extent does retail therapy really work? The Emotional Shopper seeks to address this question by adopting a tripartie approach: motivational (the goals and motives that consumers have for shopping); behavioral (the activities that consumers engage in during the shopping process); and emotional (the feelings that consumers experience while shopping).

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Emotional Shopper
• Podnázov: Assessing the Effectiveness of Retail Therapy
• Autor: Leonard Lee
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 92
• EAN: 9781601989147
• ISBN: 1601989148
• ID: 09089336
• Nakladateľ: now publishers Inc
• Hmotnosť: 145 g
• Rozmery: 234 × 156 × 5 mm
• Dátum vydania: 24. December 2015

Obľúbené z iného súdka

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