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Viac informácií o knihe E-Commerce Usage by the SMEs in Northern Malaysia

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Anotácia knihy

The is a study to assess the state of e-commerce§adoption by the SMEs in Northern Malaysia and to§examine the factors that might hinder the adoption.§Quantitative Analysis of the data obtained found that§the general usage of e-commerce among the SMEs in§Northern Malaysia was low; most firms seemed to have§implemented only basic e-commerce applications.§Analysis of benefits realized found that most of the§SMEs only gained some of the benefits of e-commerce.§Benefits realized were in the areas of customer§service, market expansion, and back-end efficiency§and inventory management. SMEs who have adopted§e-commerce seemed incapable of improving their§overall performance and profitability. Examination of§the factors that might hinder the adoption of§e-commerce by the SMEs in Northern Malaysia was§factors related to organizational, governmental and§environmental barriers. Out of the three factors,§only the factor associated with environmental§barriers has a significant correlation with the§extent of e-commerce adoption. Regression analysis§confirmed that the factor related to environmental§barriers has significant negative influence on the§extent of e-commerce adoption.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: E-Commerce Usage by the SMEs in Northern Malaysia
• Autor: Voon Kiong Liew
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 84
• EAN: 9783639173949
• ISBN: 3639173945
• ID: 06825705
• Nakladateľ: VDM Verlag
• Hmotnosť: 136 g
• Rozmery: 229 × 152 × 5 mm
• Dátum vydania: 28. June 2009

Obľúbené z iného súdka

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