Kód: 04070885
Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of brandi ... celý popis
Nákupom získate 202 bodov
Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
81.31 €
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