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Book synopsis

The overall aim of my research will provide a reader with the basic knowledge of the international marketing as well as empirical knowledge of marketing strategies for market entry of Skoda Auto Group to the Vietnamese market. The most import goal of study will develop marketing strategies for the market entry of Skoda Auto Group. Furthermore, through the study, the author will define whether the automotive industry of Vietnam will be profitable or attractive for Skoda Auto Group or not.

Book details

• Full title: Marketing Strategy for Skoda Auto Group's market entry to Vietnam
• Author: Thang Nguyen Viet
• Language: English
• Binding: Paperback
• Number of pages: 128
• EAN: 9783659880599
• ID: 10961231
• Publisher: LAP Lambert Academic Publishing
• Weight: 207 g
• Dimensions: 220 × 150 × 8 mm
• Date of publishing: 21. May 2016

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