L.L. Bean / Najlacnejšie knihy
L.L. Bean

Code: 06574383

L.L. Bean

by Leon Gorman

L L Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. This account reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as ... more

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Book synopsis

L L Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. This account reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Distributive industries

27.27 €

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