Code: 16737159
For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the ... more
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For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.
Book category Books in English Economics, finance, business & management Economics
8.68 €
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