Code: 04782051
Industrial Tourism
by Christian Berger, Leo Van Den Berg, Alexander H.J. Otgaar, Rachel Xiang Feng
Industrial tourism, defined here as tourism involving visits to operational companies and industrial heritage, offers opportunities for individual firms and for cities but how can it be organised in such a way that they the benefi ... more
- Language:
English - Binding: Hardback
- Number of pages: 242
Publisher: Taylor & Francis Ltd, 2010
- More about this
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Book synopsis
Industrial tourism, defined here as tourism involving visits to operational companies and industrial heritage, offers opportunities for individual firms and for cities but how can it be organised in such a way that they the benefits outweigh the costs for both? By analysing case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, this book examines how industrial tourism can be successfully developed, resulting in concrete recommendations for cities and companies with ambitions in this field.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
211.76 €
- Full title: Industrial Tourism
- Author: Christian Berger, Leo Van Den Berg, Alexander H.J. Otgaar, Rachel Xiang Feng
- Language: English
- Binding: Hardback
- Number of pages: 242
- EAN: 9781409402206
- ISBN: 1409402207
- ID: 04782051
- Publisher: Taylor & Francis Ltd
- Weight: 596 g
- Dimensions: 240 × 163 × 21 mm
- Date of publishing: 28. June 2010
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