Code: 04471024
Scientific Advertising
by Claude C. Hopkins
Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purp ... more
- Language:
English - Binding: Paperback
- Number of pages: 90
Publisher: Createspace Independent Publishing Platform, 2010
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Book synopsis
Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Cla
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
10.70 €
- Full title: Scientific Advertising
- Author: Claude C. Hopkins
- Language: English
- Binding: Paperback
- Number of pages: 90
- EAN: 9781453821084
- ISBN: 1453821082
- ID: 04471024
- Publisher: Createspace Independent Publishing Platform
- Weight: 145 g
- Dimensions: 229 × 152 × 6 mm
- Date of publishing: 19. September 2010
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