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Book synopsis

This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas.

Great value propositions:

Are embedded in great business models.

Focus on few pain relievers and gain creators, but those do extremely well.

Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.

Align with how customers measure success.

Focus on the most significant jobs, most severe pains, and most relevant gains.

Differentiate from competition in a meaningful way.

Address functional, emotional, and social jobs all together.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Value Proposition Design - How to Create Products and Services Customers Want
• Author: Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
• Language: English
• Binding: Paperback
• Number of pages: 320
• EAN: 9781118968055
• ISBN: 1118968050
• ID: 05325958
• Publisher: John Wiley & Sons Inc
• Weight: 792 g
• Dimensions: 241 × 190 × 16 mm
• Date of publishing: 30. October 2014

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