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Opis

Despite the regional currency crisis of 1997-1998, Asia Pacific economies continue to be among the most attractive markets in the world. Japanese, American and European firms have invested heavily in the past decades and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates and deepening economic liberalization. This study focuses on understanding the market and non-market strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a theoretical framework to analyse strategy, the book contains an overview chapter focusing on US investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software and electronics sectors that provide insight into winning strategies in Asia.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management International business

• Pełny tytuł: Winning in Asia, U.S. Style
• Podtytuł: Market and Nonmarket Strategies for Success
• Autor: V. Aggarwal
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 279
• EAN: 9780312239114
• ISBN: 0312239114
• ID: 04579775
• Wydawca: Palgrave USA
• Waga: 448 g
• Wymiary: 216 × 140 × 24 mm
• Data wydania: 01. August 2003

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