Kod: 06399886
What's in a Name?
Autor Slater, Jan S. (Ohio University, USA)
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 334
Wydawca: Taylor & Francis Ltd, 2002
- Więcej informacji o książce
Zobacz książki o podobnej tematyce
Podaruj tę książkę jeszcze dziś
- Zamów książkę i wybierz "Wyślij jako prezent".
- Natychmiast wyślemy Ci bon podarunkowy, który możesz przekazać adresatowi prezentu.
- Książka zostanie wysłana do adresata, a Ty o nic nie musisz się martwić.
Więcej informacji o What's in a Name?
Za ten zakup dostaniesz 641 punkty
Opis
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques
256.27 €
- Pełny tytuł: What's in a Name?
- Autor: Slater, Jan S. (Ohio University, USA)
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 334
- EAN: 9780765609731
- ISBN: 9780765609731
- ID: 06399886
- Wydawca: Taylor & Francis Ltd
- Waga: 780 g
- Wymiary: 229 × 152 mm
- Data wydania: 31. December 2002
Ulubione w innej kategorii
-
The Millionaire Fastlane
26.48 € -
Hooked
14.04 € -16 % -
Traction
18.59 € -11 % -
The Coaching Habit
17.48 € -4 % -
Principles
26.07 € -22 % -
Extreme Ownership
23.24 € -20 % -
Leaders Eat Last
11.01 € -23 % -
The Innovator's Dilemma
27.39 € -5 % -
Inspired - How to Create Tech Products Customers Love, 2nd Edition
29.91 € -2 % -
The Five Dysfunctions of a Team
22.53 € -19 % -
Goal
20.01 € -22 % -
Coaching for Performance
21.62 € -22 % -
12 Week Year - Get More Done in 12 Weeks than Others Do in 12 Months
18.49 € -29 % -
Stillness Is the Key
13.23 € -10 % -
Dare to Lead
15.15 € -12 % -
Drive
10.50 € -29 % -
Co-Active Coaching
36.39 € -4 % -
ONE Thing
20.82 € -25 % -
Good Strategy Bad Strategy
25.16 € -
Measure What Matters
14.55 € -20 % -
Find Your Why
16.47 € -23 % -
Marketing
106.55 € -
Quit
16.47 € -18 % -
Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results
30.72 € -16 % -
Radical Candor: Fully Revised & Updated Edition
22.33 € -24 % -
Systemic Coaching and Constellations
42.75 € -1 % -
Designing Your Life
12.02 € -18 % -
Cracking the PM Interview
31.73 € -21 % -
The 4-Hour Workweek
23.04 € -14 % -
Way, the Enemy, and the Key
65.50 € -18 % -
Effective Change Manager's Handbook
57.21 € -
Who
20.72 € -26 % -
Management of Art Galleries
28.10 € -20 % -
Escaping the Build Trap
34.26 € -15 % -
Overcoming the Five Dysfunctions of a Team - A Field Guide for Leaders, Managers and Facilitators
23.75 € -20 % -
Make Time
16.47 € -23 % -
Maverick
14.35 € -22 % -
Managing Performing Living
46.90 € -
Standard for Portfolio Management
72.28 € -3 % -
Release It!
41.95 € -22 % -
Team of Teams
32.04 € -
Coaching with the Brain in Mind - Foundations for Practice
66.31 € -5 % -
What the CEO Wants You To Know, Expanded and Updated
10.30 € -20 % -
Compensation Handbook, Sixth Edition: A State-of-the-Art Guide to Compensation Strategy and Design
151.74 € -10 % -
Governance of Portfolios, Programs, and Projects
28.90 € -18 % -
Lean Human Resources
48.62 € -
CEO Tightrope
14.55 € -19 % -
Be Exceptional
15.26 € -18 % -
High Output Management
16.67 € -13 %
Osobní odběr Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk Wszelkie prawa zastrzeżonePrywatnieCookies
Vrácení do měsíce
Zdarma od 49.99 €
02/210 210 99 (8-15.30h)