Kod: 09453304
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obta ... więcej
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This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: . How the forces of supply and demand interact with customer Value; . The relationships between benefits, quantities, prices and costs; . How to develop effective competitive strategies; . How to manage inventory and product mix efficiently;
Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques
81 €
Osobní odběr Bratislava a 2642 dalších
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