Kod: 06729588
Tourism, Creativity and Development
Analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. This book demonstrates the strengths and weaknesses of creativity as a tourism development strateg ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 352
Wydawca: Taylor & Francis Ltd, 2007
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Opis
Analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. This book demonstrates the strengths and weaknesses of creativity as a tourism development strategy and marketing tool.
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries
219.30 €
- Pełny tytuł: Tourism, Creativity and Development
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 352
- EAN: 9780415427562
- ISBN: 9780415427562
- ID: 06729588
- Wydawca: Taylor & Francis Ltd
- Waga: 674 g
- Wymiary: 239 × 155 × 25 mm
- Data wydania: 08. November 2007
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