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Opis

Ever wondered why women wear make-up? This book §explores the sign' of visible face make-up and §examines how women consume appearance in everyday §life. Using a semiotic framework, it presents a §novel new method for interpreting and gaining §increased meaning into an everyday consumption §phenomenon. It seeks to provide understanding of §what the sign' of make-up symbolises to the female §individual. Using an interpretivist approach and a §methodology of phenomenology, this work explores how §visible face make-up affects the way women consume §appearance in everyday life; how they feel about §themselves, and the role make-up plays in defining §their own self-identity. The analysis provides §useful insights for academics and professionals in §the fields of marketing and communications, consumer §research, semiotics and anyone else who may just §be interested to know why women wear make-up .

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Meaning Behind The Mask
• Autor: Madeleine Ogilvie
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 220
• EAN: 9783639153538
• ISBN: 3639153537
• ID: 06823863
• Wydawca: VDM Verlag
• Waga: 327 g
• Wymiary: 229 × 152 × 13 mm
• Data wydania: 27. May 2009

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