Kod: 11476780
Brains Behind Great Ad Campaigns
Autor Margo Berman, Robyn Blakeman
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' progr ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 224
Wydawca: Rowman & Littlefield, 2009
- Więcej informacji o książce
Zobacz książki o podobnej tematyce
-
Razem czyli lepiej Mała księga inspiracji
9.16 € -6 % -
Karli's Kritters
14.20 € -
Virginia Woolf's Influential Forebears
61.35 € -
Place Names and Field Names of Northumberland
22.86 € -10 % -
Westfield Volume II
21.45 € -17 % -
Governance in Modern Society
185.99 € -
Libby Dickens
22.66 €
Podaruj tę książkę jeszcze dziś
- Zamów książkę i wybierz "Wyślij jako prezent".
- Natychmiast wyślemy Ci bon podarunkowy, który możesz przekazać adresatowi prezentu.
- Książka zostanie wysłana do adresata, a Ty o nic nie musisz się martwić.
Więcej informacji o Brains Behind Great Ad Campaigns
Za ten zakup dostaniesz 166 punkty
Opis
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
66.29 €
- Pełny tytuł: Brains Behind Great Ad Campaigns
- Autor: Margo Berman, Robyn Blakeman
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 224
- EAN: 9780742555518
- ISBN: 0742555518
- ID: 11476780
- Wydawca: Rowman & Littlefield
- Waga: 364 g
- Wymiary: 230 × 155 × 16 mm
- Data wydania: 16. July 2009
Ulubione w innej kategorii
-
Zig Ziglar's Secrets of Closing the Sale
18.43 € -8 % -
How Brands Grow
36.56 € -
Building a StoryBrand
14.50 € -31 % -
Predictably Irrational, Revised
7.45 € -25 % -
Cashvertising
12.89 € -31 % -
Brand Gap, The
29.31 € -
Sell or Be Sold
19.34 € -24 % -
Sell It Like Serhant
10.77 € -27 % -
D&AD. The Copy Book
20.85 € -10 % -
How to Sell Anything to Anybody
11.27 € -28 % -
Obviously Awesome
17.72 € -
Key Person of Influence
10.27 € -28 % -
This Is Marketing
17.72 € -30 % -
Scientific Advertising
8.96 € -2 % -
Advertising Concept Book
27.40 € -21 % -
Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
24.07 € -26 % -
Hug Your Haters
29.61 € -3 % -
1-Page Marketing Plan
14.80 € -22 % -
Customer Success Professional's Handbook - How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company
25.78 € -21 % -
Marketing 4.0
28.50 € -
Words that Sell, Revised and Expanded Edition
14.30 € -27 % -
Brand New Name
16.92 € -19 % -
Book Yourself Solid - The Fastest, Easiest & Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
18.43 € -28 % -
80/20 Sales and Marketing
19.03 € -26 % -
Contagious: Why Things Catch on
17.02 € -15 % -
Positioning: The Battle for Your Mind
16.21 € -28 % -
Luxury Strategy
42.41 € -9 % -
Effortless Experience
18.63 € -22 % -
Spin Selling
26.79 € -28 % -
How to Master the Art of Selling
16.72 € -27 % -
Trust Me I'm Lying
11.27 € -28 % -
Advanced Selling Strategies
15.81 € -21 % -
Buyology
16.31 € -14 % -
Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
29.01 € -
Permission Marketing
10.17 € -23 % -
My Life in Advertising and Scientific Advertising
13.09 € -23 % -
SPIN (R)-Selling
36.97 € -
Lovemarks
35.66 € -
Cold Calling Techniques (That Really Work!)
10.17 € -28 % -
Origin of Brands
11.38 € -27 % -
Why People Buy
19.23 € -19 % -
No B.S. Guide to Brand-Building by Direct Response
13.69 € -19 % -
No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses
18.63 € -18 % -
The Challenger Sale
16.72 € -24 % -
22 Immutable Laws Of Marketing
10.27 € -28 % -
Brand Flip, The
33.24 € -
All Marketers are Liars
16.61 € -13 % -
Ogilvy on Advertising
16.51 € -22 % -
They Ask, You Answer
22.06 € -14 %
Osobní odběr Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk Wszelkie prawa zastrzeżonePrywatnieCookies
Vrácení do měsíce
Zdarma od 49.99 €
02/210 210 99 (8-15.30h)