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Opis

Strategic Management: An Organization Change Approach examines the art and science of strategic management in businesses and other organizations. Working from an established theoretical base, this new work discusses practical applications of various strategic management philosophies while focusing on strategy as organizational change. Sherman, Rowley, and Armandi outline specific strategies and tactics that managers can use to maximize not only productivity, but also satisfaction in their "human organizations." In an interactive and approachable manner, Strategic Management analyzes the importance of an organization's internal and external environment; explains how to develop an organizational mission, vision, values, and goals; identifies human-level vs. corporate-level strategy choices; and offers advice on how managers can effectively implement their plans. The authors also consider variables that might affect the proposed strategic management approaches, such as international environments, and non-profit, government, and small businesses.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: Strategic Management
• Podtytuł: An Organization Change Approach
• Autor: Herbert Sherman, Barry R. Armandi, Daniel James Rowley
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 764
• EAN: 9780761833642
• ISBN: 0761833641
• ID: 04913653
• Wydawca: University Press of America
• Waga: 1075 g
• Wymiary: 218 × 143 × 46 mm
• Data wydania: 29. January 2006

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