Zobacz książki o podobnej tematyce

Więcej informacji o Social Media: The Good, the Bad, and the Ugly

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 154 punkty

Opis

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016§§The 64 revised full papers presented were carefully reviewed and selected from numerous submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.§

Szczegóły książki

Kategoria Książki po angielsku Computing & information technology Computer science Human-computer interaction

• Pełny tytuł: Social Media: The Good, the Bad, and the Ugly
• Podtytuł: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings
• Autor: Yogesh K. Dwivedi, Matti Mäntymäki, Mayasandra-Nagaraja Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 730
• EAN: 9783319452333
• ISBN: 3319452339
• ID: 13633918
• Wydawca: Springer International Publishing AG
• Waga: 1179 g
• Wymiary: 235 × 155 × 43 mm
• Data wydania: 23. August 2016

---

---

---