Zobacz książki o podobnej tematyce

Więcej informacji o Social Media for Scientific Institutions

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 147 punkty

Opis

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Social Media for Scientific Institutions
• Podtytuł: How to Attract Young Academics by Using Social Media as a Marketing Tool
• Autor: Daniel Hurrle, Julia Postatny
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 117
• EAN: 9783658088217
• ISBN: 3658088214
• ID: 09180180
• Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Waga: 1856 g
• Wymiary: 210 × 148 × 7 mm
• Data wydania: 31. January 2015

Ulubione w innej kategorii

---

---

---