Kod: 43680693
Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but als ... więcej
186.21 €
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Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive uncertainties by embracing digital solutions or transformations. To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also include to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Ownership & organization of enterprises
186.21 €
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