Kod: 10046297
Services Marketing: People, Technology, Strategy (Eighth Edition)
Autor Jochen Wirtz
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 800
Wydawca: World Scientific Publishing Co Inc (USA), 2016
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Opis
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and techn
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
32.90 €
- Pełny tytuł: Services Marketing: People, Technology, Strategy (Eighth Edition)
- Autor: Jochen Wirtz
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 800
- EAN: 9781944659011
- ISBN: 9781944659011
- ID: 10046297
- Wydawca: World Scientific Publishing Co Inc (USA)
- Waga: 1568 g
- Wymiary: 277 × 217 × 25 mm
- Data wydania: 11. April 2016
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