Zobacz książki o podobnej tematyce

Więcej informacji o Service is Front Stage

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 147 punkty

Opis

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Service is Front Stage
• Autor: James Teboul
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 172
• EAN: 9780230006607
• ISBN: 0230006604
• ID: 04551096
• Wydawca: PALGRAVE MACMILLAN
• Waga: 428 g
• Wymiary: 242 × 167 × 16 mm
• Data wydania: 29. September 2006

Ulubione w innej kategorii

---

---

---