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Opis

Political marketing is observed to be a marriage between marketing and politics, which falls under the category of social and non-profit marketing. A prominent facet of this field is public diplomacy; a contemporary term that narrates how nations promote their image to a foreign public. The book explores this field by discussing US public diplomacy, and its attempts to win the hearts and minds of Arab citizens. Consequently, the book highlights the challenges US public diplomacy faced in the process, in addition to examining how cultural disparities impact the way Arabs perceive the sociopolitical realities.

Szczegóły książki

• Pełny tytuł: Selling America
• Podtytuł: Political Marketing and US Public Diplomacy in the Arab World
• Autor: Rand Irshaidat
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 440
• EAN: 9783659892967
• ID: 13636449
• Wydawca: LAP Lambert Academic Publishing
• Waga: 671 g
• Wymiary: 220 × 150 × 27 mm
• Rok wydania: 2016

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