Kod: 06667481
Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject. ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 292
Wydawca: Taylor & Francis Ltd, 2005
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Opis
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
Szczegóły książki
Kategoria Książki po angielsku Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
253.14 €
- Pełny tytuł: Reader in Marketing Communications
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 292
- EAN: 9780415356480
- ISBN: 9780415356480
- ID: 06667481
- Wydawca: Taylor & Francis Ltd
- Waga: 663 g
- Wymiary: 279 × 216 × 17 mm
- Data wydania: 08. December 2005
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