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Opis

What is it that great management teams do? How do they create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like Walmart, IBM and Berkshire Hathaway, identifying the ideas that point the way toward excellence.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: Purpose
• Podtytuł: The Starting Point of Great Companies
• Autor: Nikos Mourkogiannis
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 272
• EAN: 9781403975812
• ISBN: 1403975817
• ID: 04777333
• Wydawca: PALGRAVE MACMILLAN
• Waga: 532 g
• Wymiary: 241 × 162 × 22 mm
• Data wydania: 03. November 2006

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