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Opis

A values-focused introduction to public relations Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values. MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133775550 / ValuePack ISBN-13: 9780133775556

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Public Relations
• Podtytuł: A Values-driven Approach
• Autor: Charles Marsh, David W. Guth
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 592
• EAN: 9780205897766
• ISBN: 0205897762
• ID: 04541092
• Wydawca: Pearson Education
• Waga: 702 g
• Wymiary: 276 × 216 mm
• Data wydania: 01. July 2016

Ulubione w innej kategorii

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