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Opis

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Product Variety in Automotive Industry
• Podtytuł: Understanding Niche Markets in America
• Autor: Marco Guerzoni
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 63
• EAN: 9783319019062
• ISBN: 3319019066
• ID: 02006191
• Wydawca: Springer International Publishing AG
• Waga: 1299 g
• Wymiary: 235 × 155 × 11 mm
• Data wydania: 02. October 2013

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