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• Dane szczegółowe
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Opis

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Product Strategy and Management
• Autor: Michael Baker
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 560
• EAN: 9780273694502
• ISBN: 0273694502
• ID: 04048087
• Wydawca: PEARSON Education Limited
• Waga: 888 g
• Wymiary: 245 × 188 × 31 mm
• Data wydania: 19. April 2007

Ulubione w innej kategorii

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