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Opis

Scholarly Research Paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Karlshochschule International University (BWL - International Marketing Programme), course: BWL - International Marketing Programme, language: English, abstract: The investigation is focusing on the basic problem, if the brand placement in the movie Mission Impossible Ghost Protocol was a wise investment.Research question: Did the product placement in the latest "Mission Impossible" movie increase the purchase intention of BMW branded cars?Hypothesis: If the brand image and the image of the movie fit well then the purchase intention increases.Primary research: Questionnaire with application of the Semantic Differential

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Product placement of BMW
• Podtytuł: Did the product placement in the latest Mission Impossible movie increase the purchase intention of BMW branded cars?
• Autor: Mona Carolina Frank
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 28
• EAN: 9783656491002
• ISBN: 3656491003
• ID: 02100841
• Wydawca: Grin Publishing
• Waga: 50 g
• Wymiary: 210 × 148 × 2 mm
• Data wydania: 12. September 2013

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