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Opis

The economics literature on pricing and pricing tactics has made huge progress in the last few decades mostly due to the influence of the asymmetric information and game theory revolutions in microeconomic theory. This authoritative two volume collection brings together some classic contributions which predate these revolutions, and older and newer papers which have employed these modern techniques to further our understanding of how pricing works in real world settings. "Pricing" approaches the subject mainly from the theoretical perspective, but includes also some important empirical papers. Important topics covered include entry deterrence, reputation formation, product line pricing, collusive behavior, tying and bundling, leasing, and sales and couponing strategies. The book should prove a useful reference tool for marketing students and faculty interested in the literature on pricing.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Economics Microeconomics

• Pełny tytuł: Pricing Tactics, Strategies, and Outcomes
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 1304
• EAN: 9781845424763
• ID: 05097279
• Wydawca: Edward Elgar Publishing Ltd
• Waga: 2496 g
• Wymiary: 244 × 169 × 101 mm
• Data wydania: 27. March 2007

Ulubione w innej kategorii

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