Kod: 06715212
Integrating both theory and real world practices, this book advances the concepts in pricing and revenue management for services. It also discusses the buyer as an individual, presenting the concepts behind what motivates purchase ... więcej
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Integrating both theory and real world practices, this book advances the concepts in pricing and revenue management for services. It also discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Business studies: general
212.10 €
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