Kod: 09339372
Persuasion
Autor Daniel J. O'Keefe
Introduces the important social-scientific theory and research on persuasion. This book features chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavio ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 408
Wydawca: SAGE Publications Inc, 2015
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Opis
Introduces the important social-scientific theory and research on persuasion. This book features chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and more.
Szczegóły książki
Kategoria Książki po angielsku Society & social sciences Psychology Social, group or collective psychology
208.66 €
- Pełny tytuł: Persuasion
- Autor: Daniel J. O'Keefe
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 408
- EAN: 9781452276670
- ISBN: 1452276676
- ID: 09339372
- Wydawca: SAGE Publications Inc
- Waga: 618 g
- Wymiary: 233 × 188 × 15 mm
- Data wydania: 28. April 2015
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