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Opis

The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * Provides a summary of relevant research literature in persuasion * Includes suggestions for how to avoid premature generalizations from limited research evidence * Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.

Szczegóły książki

Kategoria Książki po angielsku Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Pełny tytuł: Persuasion
• Podtytuł: Theory and Research
• Autor: Daniel O'Keefe
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 384
• EAN: 9780761922001
• ISBN: 0761922008
• ID: 04684235
• Wydawca: SAGE Publications Inc
• Waga: 760 g
• Wymiary: 235 × 159 × 30 mm
• Data wydania: 12. March 2002

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