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Opis

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Organising Knowledge
• Podtytuł: Methods and Case Studies
• Autor: J. Gadner, R. Buber, L. Richards
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 232
• EAN: 9781349512904
• ISBN: 1349512907
• ID: 13808693
• Wydawca: Palgrave Macmillan
• Waga: 454 g
• Wymiary: 216 × 140 × 14 mm
• Data wydania: 16. December 2003

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