Zobacz książki o podobnej tematyce

Więcej informacji o Mobile and e-Marketing in Professional Basketball

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 131 punkty

Opis

The Internet and the latest technological innovations such as blogs, social media, podcasts, etc. have recently received a considerable amount of interest in the academic literature. Marketers have recognised the remarkable power of these tools in disseminating messages and establishing close relationships with customers. This work presents a snapshot of the current usage of e-marketing and mobile marketing tools and technologies applied by English and German first-division basketball teams. It further compares the two markets with regards to their size and characteristics. A series of semi-structured interviews with marketing executives or managing directors of first-division basketball clubs from England and Germany has been conducted.

Szczegóły książki

Kategoria Książki po angielsku Lifestyle, sport & leisure Sports & outdoor recreation

• Pełny tytuł: Mobile and e-Marketing in Professional Basketball
• Autor: Jannik Horsmann
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 104
• EAN: 9783639104417
• ISBN: 3639104412
• ID: 06819418
• Wydawca: VDM Verlag
• Waga: 163 g
• Wymiary: 229 × 152 × 6 mm
• Data wydania: 06. March 2011

Ulubione w innej kategorii

---

---

---