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Opis

'Arbnor and Bjerke's deep insight into theory construction and their honest appraisal of knowledge creation makes this edition absolutely essential for business scholars. I recommend this book to scholars in any area of business seeking a more thoughtful and useful understanding of research methodology' - Morgan Miles, Professor of Marketing, Georgia Southern University. 'These are two authors on top of their game, using their vast experience and depth of knowledge to present a complex topic in a framework which is understandable and usable by anyone doing academic research. This third edition will ensure that this book remains the essential read for social science researchers' - David Carson, Professor of Marketing, University of Ulster. Arbnor and Bjerke's best-selling text, first published in 1997, remains unrivalled; both in its contemporary relevance to research methodology, and in its coverage of the interplay between the philosophy of science, methodology and business. The authors make an in-depth examination into the circularity of knowledge and its foundations and analyze the repercussions for business, research and consulting. Where knowledge is a competitive necessity understanding its foundations is a necessity. The third edition has been updated to be even more relevant to the contemporary interests of business knowledge. Additional extras include: several more examples are included, plus previous examples have been updated; improved illustrations and diagrams; revised presentation makes the book easier to use; useful summaries of the key points and concepts to aide accessibility; points of reflection allow the reader to further their thinking on the topics; a glossary of terms; and, a teacher's manual which can be requested from the book's website.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Methodology for Creating Business Knowledge
• Autor: Ingeman Arbnor, Bjorn Bjerke
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 464
• EAN: 9781847870582
• ISBN: 1847870589
• ID: 05102560
• Wydawca: SAGE Publications Ltd
• Waga: 1078 g
• Wymiary: 194 × 252 × 33 mm
• Data wydania: 22. December 2008

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