Kod: 25371691
Measurement in Marketing
Autor Bert Weijters
Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based o ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 136
Wydawca: Now Publishers Inc, 2019
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Opis
Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classif
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
91.98 €
- Pełny tytuł: Measurement in Marketing
- Autor: Bert Weijters
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 136
- EAN: 9781680836042
- ISBN: 1680836048
- ID: 25371691
- Wydawca: Now Publishers Inc
- Waga: 202 g
- Wymiary: 234 × 156 × 4 mm
- Data wydania: 11. December 2019
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