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Opis

This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects the 21st century consumer. The book also contests the traditional understanding of markets, offering a more comprehensive treatment of marketization and a fresh perspective on the dynamics of markets and the institutions that control everyday consumption practices. This book is an ideal resource for academics, reflective practitioners and policy-makers interested in formulating appropriate change strategies in the face of the globalization that affects emerging markets so profoundly.

Szczegóły książki

Kategoria Książki po niemiecku Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Pełny tytuł: Marketization
• Autor: Himadri Roy Chaudhuri
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 328
• EAN: 9789811545160
• ISBN: 9811545162
• ID: 35869830
• Wydawca: Springer Verlag, Singapore
• Waga: 499 g
• Wymiary: 235 × 155 × 18 mm
• Data wydania: 14. May 2021

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