Zobacz książki o podobnej tematyce

Więcej informacji o Marketing of Nike. An Analysis of Relationships with Customers and Suppliers

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 102 punkty

Opis

Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: This is a short academic work on Nike's relationship model towards customers. It will be shown how strategically this process is generated.The subject of relationship marketing is discussed and compared to transaction marketing. Moreover a company overview of Nike is given.§§Within the last two decades relationship marketing has become a widely accepted marketing paradigm but it is debatable whether relationship marketing is a fundamentally new marketing approach or if it has been part of the traditional marketing theory all along.§§When applying Relationship Marketing, it is important to add value for the customer, otherwise he would not have a reason to enter a relationship with an organization. This added customer value can occur in the form of more trust to a company, a more customized service, a personal touch and the possibility to better answer customers' expectations. Due to the characteristics of a product, it is a lot more difficult to offer genuine personal touch compared with services, which signifies a challenge for Nike.

Szczegóły książki

• Pełny tytuł: Marketing of Nike. An Analysis of Relationships with Customers and Suppliers
• Autor: Frank Neuhausen
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 36
• EAN: 9783668239173
• ISBN: 3668239177
• ID: 13498464
• Wydawca: Grin Publishing
• Waga: 66 g
• Wymiary: 210 × 148 × 2 mm
• Data wydania: 14. June 2016

Ulubione w innej kategorii

---

---

---