Zobacz książki o podobnej tematyce

Więcej informacji o Marketing of Domestic Businesses of Female Entrepreneurs

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 86 punkty

Opis

In this book, it is tried to investigate the effect of entrepreneurial orientation and its components on the home business marketing according to the importance of entrepreneur women presence in entrepreneurship and marketing field and also according to the home business development in Iran. This research purpose is practical and it is descriptive- survey type research. Statistic population of this research include 120 entrepreneur women . From this population 82 women selected as sample which calculated according to the Cochran formula. The research tool is a questionnaire which includes 36 items in the Likert scale. The Content Validity Relation (CVR) method is used to validity measurement and Cronbach's Alpha Coefficient method is used to estimate the reliability. In this regard, the Pierson correlation coefficient and regression analysis is used to test the hypotheses and structural equation model is used to verify the research model and for its calculation, SPSS and LIESREL software's have been used. This research results show that there is a significant relationship between entrepreneurial orientation and its 5 components with home business marketing.

Szczegóły książki

• Pełny tytuł: Marketing of Domestic Businesses of Female Entrepreneurs
• Autor: Rasoul Baghaei Talab Sholami
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 52
• EAN: 9783330042155
• ISBN: 333004215X
• ID: 16068748
• Wydawca: LAP Lambert Academic Publishing
• Waga: 94 g
• Wymiary: 220 × 150 × 3 mm
• Data wydania: 18. March 2017

Ulubione w innej kategorii

---

---

---